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CeRoma Partners with ARM to Develop Next-Generation Digital TV Set-Top Boxes

17 October 2005

TEL AVIV, ISRAEL AND CAMBRIDGE, UK – Oct. 17, 2005– CeRoma, a leading designer and manufacturer of advanced system-on-chip (SoC) solutions for digital video broadcasting, and ARM [(LSE: ARM); (Nasdaq: ARMHY)] today announced that CeRoma will integrate the ARM1136J(F)-STM processor and ARM7TDMI® processor into its new Giraffe SoC solutions. CeRoma’s Giraffe SoC technology will use these ARM® processors and the Artisan® SAGE-HS™ high-speed library to deliver a high-performance, single-chip solution for digital video broadcasting (DVB) and internet protocol television (IP-TV), in high-volume consumer products.

“Consumers are demanding enhanced interactive services and greater variety from digital television services, which opens up a huge opportunity for the broadcast sector,” said Trevor Neal, vice president, Sales and Marketing, CeRoma. “As DVB and IP-TV services become more advanced, CeRoma needs high-performance, low-cost processors capable of powering next-generation digital television products. CeRoma chose the ARM1136J(F)-S processor because of its strong multimedia performance.”

“Next-generation television products require sophisticated features including both IP and DVB reception and high definition video decoding. The decision to integrate ARM processor and Physical IP solutions in CeRoma’sGiraffe SoC,demonstrates the strong performance these products offer,” said ShlomoRosenberg,Israel country manager, ARM. “DVB and IP-TV technologies will offer a new approach for broadcast delivery and we are committed to enabling our Partners to capitalize on this opportunity by providing flexible, reliable products capable of meeting the demands of future DVB technology.”

About CeRoma
CeRoma manufactures solutions for next generation, high volume digital television products. Founded in Israel in 2005, CeRoma has established a highly qualified team of industry experts from the digital television and networking industries. CeRoma’s customers are world-wide industry leaders in digital television and IP-TV. info@ceroma-labs.com

About ARM
ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, 3D processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products.  Combined with the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

ENDS

ARM and ARM7TDMI are registered trademarks of ARM Limited. ARM1136J(F)-S and SAGE-HS are trademarks of ARM Limited. Artisan Components and Artisan are registered trademarks of ARM Physical IP, Inc., a wholly owned subsidiary of ARM. All other brands or product names are the property of their respective holders. "ARM" is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; AXYS GmbH; ARM Embedded Technologies Pvt. Ltd.; and ARM Physical IP, Inc.

Contact details
ARM PRESS OFFICE: +44 208 846 0797
Michelle Spencer
ARM
+44 1628 427780
michelle.spencer@arm.com

Niall O'Malley     
Text 100      
+44 208 846 0740     
londonarm@text100.co.uk    

CeRoma Press Information
Trevor Neal
+972-4-6377-844
trevorn@ceroma-labs.com





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