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ARM Appoints VP Of China Sales To Strengthen Support To The Chinese Market

13 July 2007

What: ARM has appointed Mr. Allen Wu as vice president of China sales. Bringing more than fifteen years experience of processor and IP industry and a proven track record in sales and marketing, Allen will be responsible for leading and developing the sales teams of ARM® China.

Allen Wu was Strategic Foundry Account Director of ARM Inc., in Sunnyvale, California before taking this new role. Prior to joining ARM, Allen was VP of Corporate Marketing at Arasor. Before that, Allen was the Entrepreneur in Residence at NEC America. He has also held sales and engineering positions at Mentor Graphics, LSI Logic, and Intel. Allen was also the founder of AccelerateMobile based in Santa Clara, California.

Allen Wu received an MBA degree from Haas School of Business, University of California, Berkeley, and an MSEE degree and BSEE degree from University of Michigan, Ann Arbor. He also holds two U.S. patents in core based IC design methodology.

Why: Since entering the Chinese market in 2001, ARM China has grown very fast in both company size and customer base, which also encouraged ARM to significantly increase its investment in China to better serve local customers. ARM has been demonstrating its long-term commitment to not only offering industry-leading SoC technologies and products to Chinese design communities but also by establishing a comprehensive industry ecosystem to help indigenous semiconductor and electronics engineers improve design capability and achieve successes. This new appointment of Allen Wu as vice president of China sales will reinforce ARM’s commitments to its Chinese Partners as an innovation enabler.

Who: ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, graphics processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products. Combined with the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at www.arm.com.

ARM is a registered trademark of ARM Limited. All other brands or product names are the property of their respective holders. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; AXYS GmbH; ARM Embedded Technologies Pvt. Ltd.; and ARM Physical IP, Inc. and ARM Norway, AS.

Contact Details:

ARM PRESS OFFICE: +44 208 6426 3989

Michelle SpencerDong Chen
ARMText 100
+44 1628 427780+86 21 6426 3989
michelle.spencer@arm.comdong.chen@text100.com.cn




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