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ARM Showcases Innovation in Mobile Technology at 2009 GSMA Mobile World Congress

10 February 2009

WHAT: At the 2009 GSMA Mobile World Congress, ARM will offer attendees the opportunity to experience the latest mobile trends and strategies. A series of product demonstrations and Partner activities will provide an opportunity to learn about tomorrow’s mobile technology solutions today. 2008 was an exciting time for ARM with several milestones reached:

  • ARM® Partners shipped 10bn chips into the mobile market, an average of two ARM processors per mobile phone
  • First showing of ARM technology on 32nm HKMG wafer 
  • Launch of wide range of innovative devices including the G1 handset and the first Cortex™-A8 processor-powered mobile phones.

In addition, ARM CTO, Mike Muller, will present on the topic “Mobile Web2.0 & Open Source”, as part of the Mobilizing Open Source track and ARM is sponsoring the International Mobile Gaming Awards.

Product demonstrations at the ARM stand 1C01 in Hall 1 will include:

Symbian Symmetric Multiprocessing Demonstration on the ARM Cortex-A9 Processor

See the first public demonstration of two new technologies working together that will be key to the future of the mobile industry: The ARM Cortex-A9 MPCore™ multicore processor delivering notebook performance with the power footprint of mobile, and Symbian OS SMP capability. The second-generation MPCore multicore processor enables the sharing of workload among processors, providing more processing performance on-demand with lower power consumption overall. This will enable greater responsiveness to the multiple tasks with which a smartphone has to cope, whilst extending battery life.

ARM Netbooks, Hybrids and MIDs....All-Day Mobile Computing

ARM and its Partners are redefining Mobile Computing to enable a full web experience, all-day battery life and a diverse range of attractive low-cost consumer products.  ARM will be showing a broad selection of ARM Powered® devices based on the ARMv7 architecture, such as the Cortex-A8 processor.  With a wide choice of Partner technology, attendees will also be able to learn about the ARM ecosystem built around these devices. This technology is driving battery life, full web experience, and differentiation in devices. On the booth you can see:

  • Cortex-A8 processor vs Intel Atom power comparison
  • Pegatron Netbook running Ubuntu
  • Hybrid Notebook

Software for Mobile Computing & Mobile Web 2.0
Notebook Linux distributions, office suites, fast boot technology and Android running on high-performance Cortex-A8/ARMv7A processors are demonstrated here.  These software components are important to the emerging trend of Web-orientated Netbooks and Hybrid Notebooks.  ARM has a diverse ecosystem that brings Web2.0 to ARM Powered devices in your hands.  On the booth you can see:

  • Ubuntu with Firefox 3
  • Phoenix Technologies™ Hyperspace™ running on Cortex-A8 processor
  • Thinkfree™ office suite with Sun’s Java SE on Qualcomm SnapDragon™-powered Inventec Netbook
  • Alpha release of Ubuntu 9.04 for ARM will be shown running on Cortex-A8 processor-based systems. Ubuntu 9.04 is scheduled for full release in April 2009.

ARM Mali™-200 GPU – Bringing Visual Entertainment to Life

Advanced user interface software and compelling gaming experience show what is possible with the scalable, power-efficient Mali graphics processors and OpenGL ES 2.0-compliant high-quality driver software, supporting resolutions up to 1080p enabling a rich graphical user-interface on mobile devices, more realistic navigation and gaming. The Mali-200 hardware at the booth will be demonstrating:

  • OpenGL ES 2.0 delivering the next generation of UIs beyond today’s OpenGL ES 1.1 UIs
  • Next generation of mobile gaming capabilities
  • Wide range of new visual effects using programmable shaders
  • Mali GPUs zero cost FSAA allowing smooth rendering of images on the small screen

RealView® Development Suite 4.0 with ARM Profiler

This demonstration will show how the use of the RealView Development Suite from ARM enables software engineers to get the best out of their ARM technology-based device. With features such as non-intrusive profiling of applications for unlimited duration, developers can quickly and accurately target their optimizations to improve performance and size on applications, firmware and Symbian OS-based systems. With immediate feedback on actual application performance and rapid identification of bottlenecks across a broad range of performance measurements, bringing applications to market is achieved faster and with lower risk with ARM.

In addition, ARM CTO, Mike Muller will deliver a presentation examining the increasing role of Open Source in enabling Mobile Web 2.0 centric devices.  Mobile Web 2.0 & Open Source will be part of the conference session, “Mobilizing Open Source”, taking place on Wednesday, February 18, 2009 at 14:00-17:30 in Hall 5, Auditorium 2.

This presentation discusses how Open Source web components such as WebKit and Javascript JIT engines and now complete platforms are transforming the Smartphone into a Web centric device.   The personal web experience that devices built on these components deliver is both different and better in many respects to the tethered PC experience. By innovating around these emerging highly-optimized technologies, handset manufacturers can quickly deliver platforms that focus on Rich Internet Applications and will create new and desirable capabilities that will delight users and drive data usage for carriers.

ARM Sponsors International Mobile Gaming Awards (IMGA)

ARM supports the IMGA in the drive for ever more advanced, innovative and creative content for handsets, maximizing the end-user experience and making the most of technologies such as the market leading ARM CPU and ARM Mali GPU families.  Borgar Ljosland, director of advanced product marketing, ARM Media Processing Division will present the International Mobile Gaming Excellence in 3D Award at the IMGA ceremony, taking place on Wednesday, February 18 from 17:00 at the Telecom TV stand in Hall 7 at the FIRA Barcelona.

WHEN:          Monday-Thursday, February 16-19, 2009  

WHERE:       2009 GSMA Mobile World Congress, Fira Montjuic, Barcelona, Spain.           

WHO:             ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, video engines, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

ENDS

ARM, RealView and ARM Powered are registered trademarks of ARM Limited. Mali, Cortex and   MPCore are trademarks of ARM Limited. All other brands or product names are the property of their respective holders. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries: ARM, Inc.; ARM KK; ARM Korea Ltd.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc., ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; ARM Norway, AS; and ARM Sweden AB.

Contact Details:

Kersti Klami / Blaise Hammond    Michelle Spencer 
Racepoint Group Europe ARM    
+44 (208) 752 3216 / 3203   +44 1628 427780
kersti.klami@racepointgroup.com michelle.spencer@arm.com
blaise.hammond@racepointgroup.com