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Using ARM Trademarks in Presentations

You may use ARM's trademarks, product names, service names and other names to refer to ARM's products, services and related technology in presentations if you comply with the ARM Trademark Use Guidelines and these additional guidelines:
  • The presentation, conference or seminar should relate to the relevant ARM product, service or technology.
  • Do not use an ARM trademark as the key element in the title of a presentation, conference or seminar without prior written authorization from ARM. However, you may refer to an ARM trademark in a non-prominent way in a title if it complies with these guidelines.
  • You may not use any ARM logo without prior written authorization from ARM. Please refer to ARM Logo Permission Requests if you want permission to use an ARM logo.
  • You may not use any ARM copyright material without prior written authorization from ARM. Please refer to ARM Copyright Permission Requests if you want permission to use any ARM copyright material.
  • You may not use or imitate any ARM tagline or slogan in an external presentation. This includes, but is not limited to the slogan "The Architecture for the Digital World®.”
  • Use the appropriate trademark symbol with the first or most prominent appearance of an ARM trademark in a presentation. You do not have to include a symbol in each subsequent use of the same trademark if you include a slide at the end of each presentation containing a suitable trademark notice for the relevant ARM trademark(s). Suitable notices are provided for each ARM trademark in the ARM Trademark List.
  • ARM’s trademarks should be used as adjectives, accompanied by the relevant product, service or technology name and an approved noun. Refer to the ARM Trademark List for a list of approved nouns for use with ARM’s trademarks. However, you do not have to use an approved noun if space is restricted on a presentation slide, provided that the relevant product, service or technology name follows the trademark.
  • Do not alter the spelling or form of ARM’s trademarks by abbreviating them, creating acronyms, translating them, joining them to other words, symbols or numbers (either as one word or with a hyphen unless otherwise permitted, e.g. ARM® Cortex®-A15), or using improper capitalization. However, permitted capitalization occurs when using an ARM word trademark in headlines, titles or text where all of the surrounding words are shown in uppercase characters. In this situation, you may use the relevant ARM trademark in uppercase characters, provided that such use complies with these guidelines. 
  • Do not use ARM’s trademarks, logos, slogans and other names more prominently than your own trademarks, logos, slogans and other names. Other names include, but are not limited to company names, trade names, product names, service names and technology names.
  • Do not use ARM’s trademarks in any manner that expresses or implies that ARM has any affiliation, sponsorship, endorsement, certification, or approval of your conference or seminar. Use the following statement in seminar, conference and other event materials:
    “This event is independent and it is not affiliated with, or endorsed, sponsored or authorized by ARM Limited."



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