With the increased safety and reliability concerns associated with designs in this domain (imagine the issues associated with legal action on non-functional elements of a car or even the return rate of $40,000 vehicles that exhibit unreliable operation of the infotainment systems), one of the primary challenges is how to stay as current on technology as possible. ARM's viewpoint is that this will require a migration to more modular designs, using secure gateways to ensure that the services inside the vehicle can be accessed reliably from authenticated users of smartphone technology.
One of ARM's main focuses in this space is in creating a common set of software building blocks that can be used by all ARM partners. ARM is a board member of the Genivi consortium which focuses on standardizing Linux tool and distributions of the OS, enabling car manufacturers and their suppliers to focus on their areas of value add, which is typically around the user interface. Of course, one of ARM's strong beliefs is in encouraging choice at all levels of the value chain. Therefore, ARM fully supports the activities of QNX and its ecosystem (currently the largest IVI solution as measured by deployed platforms) and Microsoft's initiatives in this area.