Today the Smartphone is no longer a device for the road warrior, but rather the must have consumer device that is the most personal electronic device that they own, allowing them to manage their online and offline lives. Consumers are using their Smartphone for a wide range of tasks including:
This trend to do more and more things at once on the Smartphone, while ensuring that consumers do not have to wait for the “hourglass” and have all day usage on a battery that is almost 15 times smaller than a typical laptop. This challenge is being addressed by the latest Cortex-A8 and multicore Cortex-A9 processors. Today, high-end smartphones such as the Nokia N900 and Palm Pre are shipping with the Cortex-A8 processor, and in 2010 handsets with the multicore Cortex-A9 will be launched.
In addition to the embedded and applications processors ARM supplies a range of market-leading Mali graphics and video technology that enables the emotional interface to the device, great gaming performance, streaming multi-media and DVC functionality.
Also, given that the Smartphone is the most personal device, the wide availability of SoCs and software platforms from multiple ARM Partners allows for diversity and differentiation. This allows consumers to choose a Smartphone that meets their needs and personality.