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Sasken further Extends ARM Design Capability In India By Joining Approved Design Center Program

16 August 2005

Sasken Communications joins the ARM Approved Design Center Program to enhance expertise in the embedded technology market

BANGALORE, INDIA AND CAMBRIDGE, UK - Aug. 16, 2005 - Sasken Communications, one of India's leading providers of embedded solutions, and ARM [(LSE: ARM); (Nasdaq: ARMHY)], today announced that Sasken has joined the ARM Approved Design Center Program, highlighting growing momentum for ARM® technology in the Indian market. Sasken's extensive knowledge and expertise combined with ARM technology enables it to target specific vertical markets with bespoke embedded solutions. Sasken can now meet a diverse range of application needs to service low-power, high-performance consumer devices for mobile and internet-based applications.

The ARM Approved Design Center Program is an extension of the relationship between ARM and embedded design companies to provide a framework for selecting program Partners with compatible ARM technology for next-generation architecture designs. Sasken joins other Program Partners in benefiting from reduced time-to-market in addition to reduced design risk, through access to the worldwide ARM support network.

"By joining the ARM Approved Design Center Program, we have underlined our expertise in ARM technology-based embedded chip design and implementation," said Shrikrishna Gokhale, vice president, Semiconductors Business Unit, Sasken. "Access to the advanced technology and knowledge base of ARM is an important addition to our IC design offering. This will enable us to extend our footprint in the embedded technology market, by providing our customers with innovative solutions and an accelerated design cycle."

"We welcome Sasken as one of our Approved Design Center Partners. The relationship will increase the availability of ARM processors and tools in the rapidly growing Indian market," said Atul Arora, president, Commercial Operations, ARM India. "ARM has identified India as one of the fast-growing markets for embedded chip design and is wholly committed to enabling its Partners with the resources and support necessary to produce next-generation products ahead of the competition."

ARM Approved Design Center Partners must go through a strict approval process to qualify as an ARM Approved Design Center. This includes a design flow audit, training on implementing designs with ARM processors, tools, AMBA® interface peripherals and development techniques. Furthermore, each Approved Design Center must demonstrate its own unique skills in specific technology domains, as well as end-market expertise. The ARM Approved Design Center Program also provides additional benefits such as geographic and time-zone locality and local language support.

About ARM
ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM's comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, 3D processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products.  Combined with the company's broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

About Sasken
Sasken, a pioneer in telecom R&D outsourcing, provides world-class software services and solutions to mobile terminal equipment manufacturers, network equipment vendors, semiconductor companies and operators around the world. Sasken delivers end-to-end solutions that enable richer content delivery on next generation networks by building on its accumulated technical expertise in wireless and broadband technologies, signal processing, multimedia and IC design. Since its inception in 1989, Sasken has grown to about 2300 people strong, with headquarters in Bangalore, India and with offices in Canada, China, Japan, France, Germany, Sweden, UK and the USA.  For more details, please visit us at www.sasken.com.

ENDS

ARM and AMBA are registered trademarks of ARM Limited. All other brands or product names are the property of their respective holders. "ARM" is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; AXYS GmbH; ARM Embedded Technologies Pvt. Ltd.; and ARM Physical IP, Inc.


Contact Details
Rony Thomas     
Text 100     
+91 80 22291914    
ronyt@text100.co.in

Avinash Ramachandra
Text 100
+ 91 80 22291914
avinashr@text100.co.in

Kiran Kishan Singh
Sasken
+9180 5694 4673
ksingh@sasken.com





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