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Emdoor and Honestar to Distribute ARM RealView Tools in China

17 October 2006

Partnership accelerates access to RealView development tools for “right first time development” and faster time-to-market

CAMBRIDGE, UK – Oct. 17, 2006 – ARM [(LSE: ARM); (NASDAQ: ARMHY)] today announced that Emdoor Electronic Technology Co., Ltd. (Emdoor) and Honestar Technologies Co., Ltd. (Honestar) will distribute ARM® RealView® development tools in China. The expansion of the distributor network for RealView development tools will provide the Chinese ARM Powered® design community with easier access to the tools they need to deliver highly optimized products to market faster than ever before.

China has emerged as one of the fastest-growing semiconductor and electronics markets in the world. With the growing number of ARM Powered solutions designed, integrated and manufactured by OEMs and ODMs in China, engineers are increasingly demanding tools to create, validate, prototype and test their designs much earlier in the development process. With this agreement, Emdoor and Honestar will enable the Chinese engineering community to access RealView development tools for ARM Powered designs while taking advantage of their respective areas of expertise in embedded solution development and component distribution.

“The growing adoption of the ARM architecture presents the Chinese designer community with significant opportunities and challenges, particularly in the area of tools deployment,” said Jingwei Zhong, general manager, Emdoor. “Through this agreement with ARM and our extensive experience in ARM Powered solutions design, we will provide Chinese engineers with RealView development tools as well as value-added services in solution development.”

“The booming Chinese embedded design industry has seen strong demand in design tools to help deliver high-quality solutions and accelerate the design process,” said Dr. Yucheng Wang, president, Honestar. “With our timely, flexible and efficient services and expertise as a leading distributor in China, Honestar will provide access to the RealView development tools to Chinese designers and build a strong partnership with our customers.”

“Since entering the China market, ARM has been collaborating with many Chinese companies to grow the ARM ecosystem that includes the ARM Approved Training Centers and development tools distributors,” said Dr. Jun Tan, president, ARM China. “Emdoor and Honestar are positioned in different nodes within the industrial value chain and have complementary expertise in areas that are equally important to the success of the industry. The Chinese designer community will benefit from the expansion of the RealView development tools distributor network in China as well as the value added by these two new distributors.”

RealView development tools provide solutions that span the complete development process from concept to final product deployment, enabling system architects to create and validate their hardware design ideas in a virtual environment, and allowing software engineers to compile and debug code. By using the RealView family of development tools, ARM Powered solution designers can gain confidence in their final products much earlier in the design cycle.

About the ARM Connected Community

The ARM Connected Community is a global network of companies aligned to provide a complete solution, from design to manufacture and end use, for products based on the ARM architecture. ARM offers a variety of resources to Community members, including promotional programs and peer-networking opportunities that enable a variety of ARM Partners to come together to provide end-to-end customer solutions. For more information, please visit http://www.arm.com/community.

About ARM

ARM designs the technology that lies at the heart of advanced digital products, from mobile, home and enterprise solutions to embedded and emerging applications. ARM’s comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, 3D processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products. Combined with the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at www.arm.com.

ENDS

ARM, ARM Powered and RealView are registered trademarks of ARM Limited. All other brands or product names are the property of their respective holders. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; AXYS GmbH; ARM Embedded Solutions Pvt. Ltd.; and ARM Physical IP, Inc.; and ARM Norway, AS.

Contact Details:

ARM PRESS OFFICE: +44 208 846 0797

Niall O’Malley
Text 100
+44 208 846 0740
londonarm@text100.co.uk
Claudia Natalia
ARM
+1 408 548 3172
claudia.natalia@arm.com
Michelle Spencer
ARM
+44 1628 427780
michelle.spencer@arm.com