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ARM Powered Technology Heralds Wave of Digital Seasonal Gifts

18 December 2006

WHAT: The latest consumer electronics devices once again take centre stage as the Holiday Season reaches fever pitch. ARM technology powers the majority of this year’s most coveted gadgets, including the Microsoft Zune, Sony PSP and Nintendo DS Lite. Market research from the Consumer Electronics Association (CEA®) in the US indicates that consumer electronics gifts, such as MP3 players, digital cameras, DVD players, game systems and more, top the electronics wish list among adults.

Further details of the technology behind popular electronics gifts are available on the ARM Powered Holiday Gifts website: http://www.arm.com/markets/showcase/

WHY:  ARM technology powers popular seasonal gifts such as the Samsung Blu-Ray Player BD-P1000 DVD Player, Vtech VsmileMicrosoft Zune, Sony MyloTomTom Go GPS series, Apple iPod NanoNintendo DS Lite and the Sony PSP.

WHERE:  The 13th Annual CE Holiday Purchase Patterns study was conducted by the CEA.

WHO: ARM designs the technology that lies at the heart of advanced digital products, from mobile, home and enterprise solutions to embedded and emerging applications. ARM’s comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, graphics processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products. Combined with the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.


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ARM is a registered trademark of ARM Limited. All other brands or product names are the property of their respective holders. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan Ltd; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; ARM Germany GmbH; ARM Embedded Solutions Pvt. Ltd.; ARM Physical IP, Inc.; and ARM Norway, AS.

ARM PRESS OFFICE: +44 208 846 0797

Claudia Natalia
ARM
+1 408 548 3172
claudia.natalia@arm.com
Michelle Spencer
ARM
+44 1628 427780
michelle.spencer@arm.com
Niall O'Malley
Text 100
+44 208 846 0740
londonarm@text100.co.uk