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Embest to Distribute ARM RealView and Keil Development Tools in China

07 February 2007

Expansion of the ARM distribution network provides Chinese ARM Powered solution designers with easy access to advanced ARM tools

SHENZHEN, CHINA AND CAMBRIDGE, UK – Feb. 7, 2007 – Embest Info & Tech Co., Ltd. (Embest) and ARM [(LSE: ARM); (Nasdaq: ARMHY)] today announced that Embest has been appointed as the ARM® RealView® and Keil™ embedded development tools distributor in China. With this expansion of the distribution network for RealView and Keil development tools, Chinese engineers designing ARM Powered® devices will have easier access to advanced ARM tools for high quality system development and faster time-to-market.

As the most widely chosen architecture in the embedded system world, ARM has been offering the engineer community not only advanced CPU products but also comprehensive tools, helping them create, validate, prototype and test their SoC designs from the early stages of the development lifecycle. By becoming an ARM RealView and Keil development tools distributor, Embest, an ARM Approved Training Center (ATC) member, now enables Chinese engineers to access ARM tools more conveniently while also taking advantage of its expertise in embedded system technology and solution design.

“As an ATC, we have been closely collaborating with ARM to help Chinese engineers capture ARM technology-based design expertise. Meanwhile, we have also been aware that many Chinese engineers are looking forward to easy and flexible access to the ARM development tools for more efficient designs,” said Liu Chi, general manager, Embest. “This agreement expands our partnership with ARM and enables us to offer the ARM RealView and Keil development tools that are critical for today’s embedded system design.”

“The fast growing Chinese IC industry is facing increasing challenges posed by a demanding market. The availability and deployment of efficient tools to ease and accelerate designs has become a key issue for engineers to integrate hardware and software designs and achieve success,” said Dr. Jun Tan, president, ARM China. “ARM is committed to offering comprehensive solutions which include processors at the heart of the digital world as well as advanced development tools such as RealView and Keil for ARM Powered designs, helping engineers develop system solutions addressing the market demands with higher efficiency and accelerated time-to-market.”

About Embest
Embest Info & Tech Co., Ltd., established in March of 2000, is a privately held international Embedded Software Development Tools company. In the rapidly growing market of high end embedded systems Embest provides comprehensive services to specify, develop and produce your products. We help you to implement innovative technology and product features, to get prototypes close to the final product within a short timeframe, to shorten your product time to market, and to realise the lowest production costs. We have experience in complex embedded systems development in various application areas like automotive, consumer, wireline and wireless networking, industrial, and other. More information on Embest is available at http://www.embedinfo.com/english/index.asp.

About ARM
ARM designs the technology that lies at the heart of advanced digital products, from mobile, home and enterprise solutions to embedded and emerging applications. ARM’s comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, graphics processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products. Combined with the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

ENDS

ARM, ARM Powered and RealView are registered trademarks of ARM Limited. Keil is a trademark of ARM Limited. All other brands or product names are the property of their respective holders. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; AXYS GmbH; ARM Embedded Solutions Pvt. Ltd.; and ARM Physical IP, Inc.; and ARM Norway, AS.

Contact Details:

ARM PRESS OFFICE: +44 208 846 0797

Niall O’Malley
Text 100
+44 208 846 0740
londonarm@text100.co.uk

Michelle Spencer
ARM
+44 1628 427780
michelle.spencer@arm.com
                                                  

Claudia Natalia
ARM
+1 408 548 3172
Claudia.natalia@arm.com





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