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Mobile Gaming: From Minority to Mainstream

07 February 2007

WHAT: Ian Drew, vice president, Segment Marketing, ARM, will lend ARM’s perspective to the topic: “Should mobile compete with established gaming platforms?”

Other participants in the discussion include representatives from EA Games, iPlay, Gameloft and Telefónica España.

WHEN: Thursday, February 15, 2007 at 2 pm

WHERE: 3GSM World Congress, Barcelona

Auditorium 2.1, Hall 2, Level 1

WHY: Game developers today face major challenges in creating games for mobile platforms. The need to port games to a wide range of handset platforms within a limited timeframe can make development difficult and costly.  At the same time, hardware designers are continuing to enhance the multimedia capabilities of mobile devices, as they close the “graphics gap” between game consoles and mobile phones.

ARM is actively developing technologies that quickly translate PC games to run on phones and other handheld devices, as well as technologies for 3D and 2D graphics that will accelerate the adoption of mobile gaming.  With more than 90 percent of the world’s mobile phones now using the ARM® architecture, the company is uniquely positioned to discuss how technology barriers can be overcome today to make mobile gaming more pervasive tomorrow.

WHO: ARM designs the technology that lies at the heart of advanced digital products, from mobile, home and enterprise solutions to embedded and emerging applications. ARM’s comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, graphics processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products. Combined with the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

-ENDS-

ARM is a registered trademark of ARM Limited. All other brands or product names are the property of their respective holders. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan Ltd; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; ARM Germany GmbH; ARM Embedded Solutions Pvt. Ltd.; ARM Physical IP, Inc.; and ARM Norway, AS.

Contact Details:

ARM PRESS OFFICE: +44 208 846 0797

Haran Ramachandran
Text 100
+ 44 20 8846 0727
londonarm@text100.com
Claudia Natalia
ARM
+1 408 548 3172
claudia.natalia@arm.com
Michelle Spencer
ARM
+44 1628 427780
michelle.spencer@arm.com