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ARM Rounds Out Agenda for Developers’ Conference 2008 with Exciting Special Events Lineup

01 October 2008

WHAT: Rounding out a jam-packed, three-day agenda for its fifth annual Developers’ Conference, ARM announces an alluring lineup of special events taking place at the show, including a candid fireside chat with ARM® CEO Warren East and esteemed journalist Don Clark of the Wall Street Journal, a number of panel sessions on hot industry topics, live product demos and more. The annual ARM cocktail and networking reception is also open to all attendees and, for the first time, this year will feature a runway show showcasing all the latest trends in ARM Powered® devices. In addition to raising the entertainment quotient at this year’s conference, this special event lineup is sure to offer attendees valuable insight and perspective into critical industry issues and future technology based on the ARM architecture.

SPECIAL INDUSTRY SESSIONS

Fireside Chat with ARM CEO Warren East and Wall Street Journal Reporter Don Clark
Tuesday, Oct. 7, 2008, 4:00 – 5:00 p.m. PDT
Ballroom G/H - Main Lobby Level

Panel Session: Crystal Ball Gazing – The Embedded Market
Wednesday, Oct. 8, 2008, 2:00 – 3:00 p.m. PDT
Ballroom G/H - Main Lobby Level

Panel Session: Letting the OS Take the Strain of Multicore Design
Thursday, Oct. 9, 2008, 11:00 – 12:00 a.m. PDT
Room 212, Conference Center Level 1

For full details visit:ARM Developers' Conference Special Industry Sessions

SPECIAL EVENTS

Annual Cocktail Party with ARM Powered® Runway Show
Tuesday, Oct. 7, 2008, 5:00 – 7:00 p.m. PDT
Exhibition Hall

ARM Connected Community™ Presentation Theater
Tuesday, Oct. 7, 2008, 12:00 – 4:30 p.m. PDT
Wednesday, Oct. 8, 2008, 10:00 a.m. – 4:00 p.m. PDT
Exhibition Hall

ARM Developers' Conference Special Industry Sessions

ON-SITE PRODUCT DEMOS
Tuesday - Thursday, Oct. 7-9, 2008

The MCU Launchpad Pavilion
Exhibition Hall - Booth 413

The ‘MCU Launchpad’ will illustrate the flexibility of ARM processor-based MCUs with a series of innovative product demonstrations. Participating companies include Code Red, CoWare, Hitex, Luminary Micro, Marvell and National Instruments.

ARM Adaptive Verification IP (AVIP)
Exhibition Hall - Booth 413

This demo will leverage ARM AVIP for architecture optimization and functional verification in the development of an AMBA® 3 AXI™ protocol-based networking SoC.

ARM Mali™ Technology -The Smarter Architecture for Embedded Graphics
Exhibition Hall - Booth 506

See Mali graphics technology in action, from amazing Web experiences with the world’s smallest 2D and 3D GPU to the most demanding gaming, user interface and navigation requirements on high-definition screens.

Automatic Optimization with ARM RealView® Development Suite
Exhibition Hall - Booth 313

Attendees will see how the ARM RealView Development Suite uses automatic optimization to improve performance and achieve a significant reduction in memory footprint.                 

Linux Applications with ARM RealView Development Suite
Exhibition Hall - Booth 313

See how the ARM Compiler can be deployed to develop a large Linux-based mobile browser to improve performance and reduce memory footprint.           

Leading-edge Development with ARM RealView Development Suite
Exhibition Hall - Booth 313

Attendees will see the latest ARM processor running on a SoC prototyping system and being debugged with the RealView Debugger. 

Keil™ Microcontroller Tools
Exhibition Hall - Booth 313

This demo will illustrate how the ARM Microcontroller Development Kit makes use of new debug and trace features for the ARM Cortex™-M3 processor.   

SPECIAL ARM WORKSHOPS

Optimizing Software to Take Advantage of ARM Processors
Tuesday - Wednesday Oct. 7-8, 2008, 2 – 5 p.m. PDT, Ballroom J

Attendees will learn how to gain visibility into application performance from a long-term statistical viewpoint, rather than a short-term debug viewpoint. 

Hands-on ARM Cortex-M3 Processor Workshop
Wednesday, Oct. 8, 2008, 9 a.m. – 12 p.m. PDT, Ballroom J

During this hands-on session, participants will load, execute and debug example C programs using the RealView MDK tools featuring Keil uVision3 IDE and a Keil evaluation board using a STMicroelectronics processor. 

For a full conference schedule visit: ARM Developers' Conference 2008 Agenda At-A-Glance

When: Tuesday - Thursday, Oct. 7-9, 2008

Where:  ARM Developers’ Conference
Santa Clara Convention Center, Santa Clara, Calif., USA

How: To register for the event, go to: ARM Developers' Conference 2008 Registration for Attendees

Who: ARM designs the technology that lays at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

ENDS

ARM, ARM-Powered and RealView are registered trademarks of ARM Limited. Keil, Cortex, AXI and Mali are trademarks of ARM Limited. All other brands or product names are the property of their respective holders. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM, Inc.; ARM KK; ARM Korea Ltd.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; and ARM Norway, AS.

Contact Details:

ARM PRESS OFFICE: +44 208 846 0797

Michelle Spencer
ARM
+44 1628 427780
Michelle.spencer@arm.com
Erik Ploof
ARM
+1 425 785 1352
erik.ploof@arm.com
Starlayne Meza
Text 100
+1 415 593 8431
starm@text100.com