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ARM Helps Bridge The Gap Between Consumer Products and Automotive Infotainment

22 March 2010

Elected Charter seat for ARM on GENIVI Board of Directors  

CAMBRIDGE, UK - Mar. 22, 2010 –ARM [(LSE: ARM); (Nasdaq: ARMH)], announced today their Elected Charter seat on the board of directors of the GENIVI Alliance. ARM’s engagement in GENIVI is part of its overarching strategy to enable consumers with the same user experience across all forms of entertainment equipment, wherever and whenever they want.  

The GENIVI alliance brings a new level of collaboration between automotive manufacturers, suppliers and technology providers looking to streamline the development and support of in-vehicle infotainment (IVI).  GENIVI aims to provide a reusable, open source IVI platform that will deliver benefits including shorter development cycles and quicker time-to-market whilst opening up the innovation potential in automotive infotainment.  

IVI is a rapidly growing and evolving area that brings together a wide range of automotive infotainment elements such as music, news, internet, multimedia, navigation and phone communication.  ARM and its extensive Partner ecosystem can now leverage its considerable knowledge and experience working with a wide range of these elements, together with many years of Linux-based Open Source collaborations, to deliver innovation and diversity to enhance the end-user automotive experience.  

“In just twelve months since its inception GENIVI has made great strides in the development and implementation of an open source software platform for automotive IVI applications,” said Graham Smethurst, GENIVI president. “The alliance is totally dependent upon the co-operation of its members and as one of the industry’s greatest proponents of open standards I believe ARM will be a great asset to GENIVI as we move forward.”  

“NEC Electronics has a long history of developing world-class products for the automotive market. For the Infotainment and navigation space, we have based our products around the ARM architecture, and as a fellow member of the GENIVI Alliance as well as an ARM partner, we are extremely pleased to see the leadership position that ARM is taking within the Alliance,” said Jim Trent, vice president and general manager, Multipurpose Microcontroller and Automotive Group, NEC Electronics America, Inc. “We believe this will provide the automotive community with a stronger foundation for the innovative Infotainment features provided by the GENIVI platform.  We will continue our close collaboration with ARM and GENIVI to help further drive adoption of this platform.”

“Samsung has been a leading supplier of ARM processors for the Navigation and Infotainment market,” said Yiwan Wong, Vice President, System LSI marketing, Samsung Electronics. “We welcome the open platform initiatives promoted by GENIVI and have joined as a member in January 2010. We are very pleased to see that ARM has been elected to GENIVI’s board to provide continuous leadership to drive for the initiative’s success.”  

“Our engagement in GENIVI is a natural evolution of ARM's vision to enable the same compelling user experience across all forms of consumer equipment and continue our market leadership position in the area of automotive infotainment,” said Kevin Smith, VP Segment Marketing, ARM . “The success of ARM’s business model is well demonstrated with a significant number of ARM Partners actively involved in delivering highly-differentiated, software-compatible solutions into this segment and look forward to driving further innovation as we take up this elected seat”.  

About ARM
ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, video engines, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies.

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ENDS  

ARM is a registered trademark of ARM Limited. All other brands or product names are the property of their respective holders. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries:  ARM Inc.; ARM KK; ARM Korea Limited.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; ARM Norway, AS and ARM Sweden AB.  

ARM Press Contacts

Trina Watt,
ARM
Tel: +44 1223 400835,
Email:trina.watt@arm.com  

Charlene Marini,
ARM
Tel: +1 408-576-1131,
Email: charlene.marini@arm.com