Using the AMBA® Trademark

Please use the above trademark in accordance with the Arm trademark use guidelines. In addition, please follow the Arm branding guidelines if you hold a valid trademark licence from Arm. 

Symbol:

®

Approved nouns:

brand
ecosystem
interconnect
interface
interface protocol
interface specification
on-chip interconnect specification
protocol
specification
standard
trademark

Use format:

Arm® AMBA® [generation] [product name] and/or [approved noun]
e.g. Arm® AMBA® 5 CHI specification

AMBA® [generation] [product name] and/or [approved noun]
e.g. AMBA® 5 CHI specification

Arm® AMBA® protocol
Arm® AMBA® [generation] [interface name] and/or [approved noun]

e.g. Arm® AMBA® 3 AXI interconnect
Arm® AMBA® interconnect

AMBA® protocol
AMBA® [generation] [interface name] and/or [approved noun]

e.g. AMBA® 3 AXI interconnect
AMBA® interconnect

Unlike other Arm product trademarks, you do not always have to use the AMBA trademark preceded by the Arm trademark in first use of the AMBA trademark.

You do not always have to use an approved noun after the AMBA trademark if it is followed a product name or interface name with the appropriate generation designation.

Notice:

Arm and AMBA are registered trademarks of Arm Limited (or its subsidiaries or affiliates) in the US and/or elsewhere.

Use examples for AMBA trademark

Example

Correct use

Incorrect use

#1

Arm® AMBA® AXI interface
AMBA® AXI interface

Arm® amba® interface
amba® interface
Arm® AMBA™ interface
AMBA™ interface

#2

Arm® AMBA® AXI extension

“extension” is not an approved noun.

#3

Arm® AMBA® 3 AXI interconnect
AMBA® 3 AXI interconnect

Arm® AMBA® AXI3™ interconnect
AMBA® AXI3™ interconnect

#4

Arm® AMBA® 4 AXI standard
AMBA® 4 AXI standard

Arm® AMBA® AXI4™ standard
AMBA® AXI4™ standard

#5

Arm® AMBA® 5 CHI specification
AMBA® 5 CHI specification

Arm® AMBA® 5 CHI™ specification
AMBA® 5 CHI™ specification

#6

…product X fully implements the Arm® AMBA® specification…

…product X supports Arm® AMBA®

#7

…product X fully implements the Arm® AMBA® 3 protocol

…product X is Arm® AMBA® 3 ready
#8

…product X fully implements the Arm® AMBA® 4 AXI specification

…product X is Arm® AMBA® 4 AXI compliant

#9

…product X implements the Arm® AMBA® 3 protocol specification…

…product X implements Arm® AMBA® 4

#10

Company X announces Arm® AMBA® 4 protocol support in product ABC, the coolest tool for functional verification

Company X announces SwiftAMBA® or AMBAhybrid or AMBA-fast

#11

Today SwiftIT announced full support for the Arm® AMBA® 4 protocol…

SwiftIT AMBA® widget

#12

Arm® CoreLink™ Dynamic Memory Controller supporting the Arm® AMBA® 4 AXI protocol

ACME AXI4™ Network Interconnect
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