Moving the Software-Defined Vehicle Forward
Mercedes-Benz has been raising the automotive bar for over 130 years, and is now maintaining that relentless pace of innovation in the era of software-defined vehicles. Powered by over-the-air (OTA updates), this next-generation of Three Pointed Star vehicles offer fresh features to delight owners long after the vehicle rolls off the production line.
“Arm is a central piece of the compute of the core in our main partner chips that we're leveraging today.”
Magnus Östberg, Chief Software Officer, Mercedes-Benz
Software is Critical to the Driving Experience
The Software-Defined Vehicle (SDV) represents a transformative shift for the German auto giant, changing cars from static, fixed objects into dynamic platforms integrated within a broader digital ecosystem. Unlike traditional vehicles, SDVs evolve over time through software-driven innovations, enabling features like:
- Regular over-the-air updates - This approach not only enhances the car’s functionality, but also allows it to adapt to individual users, much like smartphones with regular updates.
- Adapting to individual driver preferences - By leveraging chip-to-cloud architecture, Mercedes-Benz can improve customer convenience with more autonomous driving features and a personalized, ever-evolving experience that aligns with the unique preferences of their diverse consumer base.
- Greater potential for innovation - With the rise of battery-powered electric vehicles (EVs), there is even greater potential for software to redefine the driving experience, making it central to Mercedes-Benz’s identity and the overall vehicle experience.
Future Innovation Opportunities in Automotive
- Mercedes-Benz prioritizes safety alongside AI innovation, ensuring critical systems remain reliable. AI’s non-deterministic nature requires robust safeguards, and Mercedes-Benz addresses this by separating automated driving (AD) and infotainment (IVI) systems.
- Chiplets have the potential to increase design flexibility by tailoring processing to needs of the specific vehicle platform. Chiplets also provide the opportunity to optimize power usage, by balancing workloads across various tasks rather than designing a vehicle system for the maximum use case.
- As the automotive industry's competitive landscape grows, power consumption remains a critical factor in system design. Power-efficient computing is essential to maximizing the range of electric vehicles, reducing mass, and keeping overall vehicle costs low.
Cutting-edge innovations from Arm are powering the next generation of software defined vehicles. Discover how our advances are transforming driver experiences across a wide range of automotive applications.
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