February 27, 2012

Rockchip RK30xx platform significantly lowers Bill of Materials (BOM) cost and reduces design complexity for customers

Fuzhou, China and Cambridge, UK – 27th February 2012 – Rockchip, a leading Chinese fabless semiconductor company and mobile Internet System-on-Chip (SoC) solution provider, today announced its next generation RK30xx platform, targeting the mass market, cost-effective Android tablets. The new platform is based on wide range of ARM® Intellectual Property (IP) that Rockchip has licensed, including dual-core ARM Cortex™-A9 MPCore™ processors, ARM quad-core Mali™-400 MP Graphics Processing Units (GPUs) and an ARM Artisan® Physical IP Process Optimization Pack (POP) for the Cortex-A9 processor. The RK30xx platform is a turnkey solution that reduces design complexity and enables faster time-to-market for Android tablet manufacturers, enabling them to address fast changing consumer demands.

The combination of Rockchip’s market-leading design experience for mobile Internet devices and high-performance, energy-efficient processor and GPU technologies from ARM has resulted in a platform that delivers captivating 3D gaming experiences and fluent HD video playback, as well featuring a rich set of memory interfaces and peripherals.

“The tablet market is growing rapidly, and putting greater demands on semiconductor companies to deliver cost-effective solutions that can sustain an ever-increasing level of graphics, video and gaming performance, while still being energy-efficient,” said Mr. Feng Chen, Chief Marketing Officer, Rockchip. “The partnership enables us to use proven mobile Internet technologies from ARM and provide a high-performance, low-cost and easy-to-design platform. This turnkey solution is ideal for customers to quickly adopt for their Android-based tablet devices. The combination of the ARM Cortex-A9 processor and the POP has enabled the highest performance with the lowest power in the fastest time possible. Rockchip has been able to deliver a highly efficient processor implementation on a 40nm LP process.”

“ARM is committed to providing advanced processor, GPU and physical IP technologies to our Partners. This enables them to innovate for complex, smart system applications, such as mobile Internet,” said Mike Inglis, executive vice president and general manager, processor division, ARM. “We are pleased that Rockchip, whose solutions are already being used in many mobile Internet products, has chosen a range of ARM IP for their innovative, next generation RK30xx platform. We look forward to their continued success in the Android tablet market.”

The Rockchip RK30xx platform features:

• Dual-core ARM Cortex-A9 processor with up to 1.4GHz speed, implemented with Artisan Processor Optimization Pack (POP)
• Quad-core ARM Mali-400 MP GPU, supporting OpenGL ES 1.1/2.0 and OpenVG 1.1
• Full memory support, including DDRIII, DDRII, and LPDDRII
• High performance dedicated 2D processor
• 1080P multi-format video decoder
• 1080P video encoding for H.264 and vp8
• Stereoscopic 3D H.264 MVC video codec
• Embedded HDMI 1.4a, supporting 3D display
• Embedded 60bit/s ECC, supporting MLC NAND, E-MMC, i-NAND and booting
• Support of dual panel display and dual camera

Availability

Samples of the Rockchip RK30xx platform will be available in March 2012.

About Rockchip

Fuzhou Rockchip Electronics Co., Ltd. is a China leading fabless semiconductor company and mobile-internet SOC solution provider founded in Year 2001. Rockchip focuses on mobile Internet Platform with products targeted on Mobile Internet terminals (smart-phone/MID/Internet TV/e-Book) and portable multimedia entertainment terminals (MP3/PMP). Rockchip has combined its Video and Audio experience to produce semiconductor (IC) solutions for the world-famous OEM/ODM and Brand customers. Owning a bunch of proprietary intellectual property rights, Rockchip has been working hard to the development of Chinese electronics industry. The chips independently developed by Rockchip had won the "China chip” for five consecutive years. The headquarters of Rockchip is in Fuzhou, responsible for designing and developing. We got three branches in Beijing, Shanghai and Shenzhen, focus on programs and marketing. For more information, please visit www.rock-chips.com

About ARM

ARM designs the technology that is at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, video engines, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. Find out more about ARM by following these links:

• ARM website: http://www.arm.com/  
• ARM Connected Community®: http://www.arm.com/community/  
• ARM Mali Developer Center: www.malideveloper.com  
• ARM Blogs: http://blogs.arm.com/  
• ARMFlix on YouTube: http://www.youtube.com/user/armflix  
• ARM on Twitter:
o http://twitter.com/ARMMultimedia  
o http://twitter.com/ARMMobile  
o http://twitter.com/ARMCommunity  
o http://twitter.com/ARMEmbedded  
o http://twitter.com/ARMLowPwr  
o http://twitter.com/ARMTools  

ENDS

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