Using the Helium™ Trademark

Please use the above trademark in accordance with the Arm trademark use guidelines. In addition, please follow the Arm branding guidelines if you hold a valid trademark licence from Arm.

Symbol:

Approved nouns:

architecture extension
brand
instruction
instruction set
SIMD technology
single instruction multiple data technology
technology
trademark
vector extension

Use format:

Arm® Helium [approved noun]

e.g. Arm® Helium technology

Helium-based [appropriate third party noun]

e.g. Helium-based CPU

Helium-enabled [appropriate third party noun]

e.g. Helium-enabled CPU

Always use the Helium trademark preceded by the Arm trademark in first use, i.e. Arm® Helium™. You do not have to use the Arm trademark in each subsequent use of the Helium trademark.

Notice:

Arm and Helium are registered trademarks or trademarks of Arm Limited (or its subsidiaries or affiliates) in the US and/or elsewhere.

Use examples for Helium trademark

Example

Correct use

Incorrect use

#1

Arm® Helium technology

Arm® Helium® technology

#2

 

Arm® Helium-interface
“interface” is not an approved noun.