November 19, 2012

San Francisco, USA and Cambridge UK - November 19, 2012 - ARM and UBM Tech announced today the launch of a new digital magazine, Signum. Combining leading journalism with the latest multimedia technology, Signum goes far beyond traditional print. Multimedia, social media and mobile user interfaces are integrated on top of a magazine format that enables a deeper understanding of ARM design strategies, tools and products.

Free subscription is available at www.signummagazine.com

The goal of Signum is to educate and stimulate a broad audience from system and software engineers to tech savvy consumers. It will focus on the trends, strategies and products that are shaping the future of low-power, intelligent devices and how they will enhance consumer lifestyles.

The engineering community will benefit from the latest design strategies and techniques, while consumers will have access to content that aims to pique their interest and spur further exploration. All articles and many advertisements will have interactive functionality that launches supporting articles, podcasts, video, animated illustrations or presentations, enabling the reader to gain a deeper understanding of the topic.

The launch edition of Signum, available today, features the following stories:
 

• Baby Genius: Discover how mobile technology is providing a new generation of toddlers with digital skills for their future.
• Talking Books for Africa: Interview with Cliff Schmidt, Executive Director of Literacy Bridge, to find out how the talking book is helping fight poverty in Africa.
• When Blobs Attack: Binary Blobs and the bottlenecks they are causing in innovation: Why openness needs to be encouraged - while allowing vendor differentiation.
• Under the Hood: We lift the hood on the Google Nexus 7, which has joined the battle to get to the top of your holiday wish list.
• ARM's New Brain: A closer look at the new Cortex-A50 Series processors. Find out how the scalability of this processor series will enable ARM partners to address diverse markets, from tablets and smartphones to high-performance servers and networking.

Ian Drew, executive vice president, marketing, ARM said: "The launch of Signum will build on the growing demand for interactive content about ARM. It will deliver fascinating stories from inside the ARM ecosystem and it will provide a forum for understanding the very latest products based on ARM technology.'

Signum is produced in partnership by ARM and UBM Tech and will be distributed quarterly on two platforms, enabling full functionality on smartphones and tablet devices as well as an iPad-optimized version. Both versions can be accessed at www.signummagazine.com.

"We have a strong relationship with ARM, and for the past three years we've produced the annual ARM TechCon event. We are very pleased to extend our relationship with the creation of Signum," said Kathy Astromoff, CEO, Electronics, UBM Tech. "Signum establishes a new standard in digital publications offering a level of interactivity and providing full immersion for the reader."

Those interested in contributing to future editions of Signum should contact Jan Howells, managing editor, ARM at Jan.Howells@arm.com.

ARM partners interested in sponsorship opportunities, contact Todd A. Bria, Regional Sales Manager, UBM Tech, 831.477.2075 or tbria@globalmediasales.com. Europe-based sponsors can contact: Victoria Hufmann at victoria@hufmann.info or Norbert Hufman at norbert@hufmann.info.

About ARM
ARM designs the technology that is at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM's comprehensive product offering includes RISC microprocessors, graphics processors, video engines, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company's broad partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. Find out more about ARM from our website: http://www.arm.com For more information on Signum please contact: Erik Ploof, Chief Editor, and Director, Corporate Marketing, ARM. erik.ploof@arm.com

About UBM
Tech UBM Tech is a global media business that provides information, events, training, data services, and marketing solutions for the technology industry. Its media brands and information services inform and inspire decision makers across the entire technology market- engineers and design professionals, software and game developers, solutions providers and integrators, networking and communications executives, and business technology professionals. UBM Tech's industry-leading media brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's information products include research, education, training, and data services that accelerate decision making for technology buyers. UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.

ENDS

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ARM Contact Details:

Andy Phillips
ARM +44 (0) 1223 400930
andy.phillips@arm.com

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